My take on it. We don't get fruit anymore, we don't get seasonal local produce. We get what the multinational supermarkets provide us and if it's not the identical in shape, colour, texture and taste to the one we had a month ago as consumers we reject it. We won't be fobbed off with an imperfectly shaped lemon with a couple of skin blemishes and more than the prescribed number of pips. We want to be able to cut the same amount of slices for our G&T's. We want a perfect lemon...
Who's the fool?
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